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We believe that you should never have to walk into a gun store and feel awkward or out of place. You should never have to worry about being misled or taken advantage of. Instead, imagine having a personal concierge; an expert friend you can trust, who is right there with you to help you every step of the way. Someone to help you find the right gun, at the right price, and teach you about every aspect of the firearm. We provide personal, professional, and knowledgeable service as you've never experienced from a gun store. Even better, we guarantee the best prices in Medford, the Rogue Valley, and all of Southern Oregon. We strive for the lowest markup on new firearms and the best deals on used firearms. We are always just a call, text or email away.